Digital Campaign Management System
A campaign management and analytics platform with role-based workflows, attribution tracking, and AI-powered optimization.
The Challenge
A marketing team running campaigns across multiple digital channels needed centralized tracking, ROI attribution, and data-driven optimization -replacing fragmented spreadsheets and manual reporting that made it impossible to measure true campaign performance.
What We Built
A campaign management and analytics platform with role-based workflows, attribution tracking, and AI-powered optimization.
Core Platform
- Campaign creation, execution tracking, and attribution
- Role-based approval workflows with channel scheduling
- ROI dashboards with cross-channel performance comparison
- UTM tracking and lead source attribution pipeline
- A/B test management with variant performance tracking
AI & Agentic Capabilities
- Biz for ad spend optimization and segmentation
- AI-driven channel allocation and content timing
- GenAI narrative analytics with LLM performance summaries
- Audience clustering and lookalike targeting suggestions
- Predictive lead scoring with conversion probability ranking
Impact & Results
Unified campaign visibility across all digital channels
Improved ROAS via AI-driven budget allocation
Replaced manual reporting with auto-generated analytics
Faster campaign launches with streamlined approval flows
Boosted conversion rates by 20% with predictive lead scoring
Key Features
Campaign manager portal with approval workflows
Attribution engine with cross-channel ROI tracking
GenAI reporting module with narrative summaries
UTM builder and lead source tracking dashboard
A/B testing framework with statistical significance engine